Vol. 2 (2024): Netnography

View Vol. 2 (2024): Netnography
Published: 2025-10-24

Original

  • Popularity on TikTok, the case of Talleres de Córdoba

    Juan Cruz Olmos , Ignacio Pagliano (Author)
    83
    DOI: https://doi.org/10.62486/net202483

  • TikTok, a digital communication tool for election campaigns

    María Milagros Bustos Marcos , Carolina Cerruti (Author)
    85
    DOI: https://doi.org/10.62486/net202485

  • Virtual influencers as an advertising medium for brands and products: The Noonoouri case

    Nadia Alejandra Seelaff , Ignacio Pagliano (Author)
    97
    DOI: https://doi.org/10.62486/net202497

  • Criminal profiling of cybercriminals: Analysis on motivations and traits of hackers

    Rocío Magalí Méndez , María Inés Lanza (Author)
    98
    DOI: https://doi.org/10.62486/net202498

  • The world of the use of network marketing and influencer marketing in companies selling agricultural implements

    Javier Romero , Ayelèn Leiva (Author)
    80
    DOI: https://doi.org/10.62486/net202480

  • TikTok made me buy it: the phenomenon of viralization of makeup brands through reviews on TikTok

    Chiara Dragotto Kedikián, Ignacio Pagliano (Author)
    72
    DOI: https://doi.org/10.62486/net202472

  • Criminal Behavior Analysis of Cybercriminals: Profiles, Motivations, and Trends in Cybersecurity

    Cecilia Elizabeth Checchia , Francisco Gabriel Bolzan (Author)
    69
    DOI: https://doi.org/10.62486/net202469

  • Construction of Shein´s brand personality boosted up by the content of their consumers

    Carmela Cazard (Author)
    67
    DOI: https://doi.org/10.62486/net202467

  • ICT as an Innovative Learning Model I.P.E.M N°193 “José María Paz”Piktochart as an instance of strength for pedagogical support 2023

    Ana Belén Balberdi , Sandra Del Valle Soria (Author)
    60
    DOI: https://doi.org/10.62486/net202460

  • Social networks and interdisciplinarity, a methodological proposal for inclusion in secondary school.

    Rosana de los Ángeles Castellano , Teresita Jalin (Author)
    55
    DOI: https://doi.org/10.62486/net202455

  • The adoption of integration into the family: a psychological and social perspective

    Cristian Eric Gómez (Author)
    63
    DOI: https://doi.org/10.62486/net202463

  • New types of crime and their classification in the Argentine Criminal Code

    Sabrina Ivana Bof (Author)
    76
    DOI: https://doi.org/10.62486/net202476

  • The foodie instagramer as a comunication strategy

    Francina D'Olivo Bula, Carolina Cerruti (Author)
    57
    DOI: https://doi.org/10.62486/net202457

  • E-WOM on social media associated with the value of online boutique brands Tarapoto 2023

    Jennifer Krystel del Aguila-Silva , Kewin Arnold Flores-García , Pierre Vidaurre-Rojas (Author)
    58
    DOI: https://doi.org/10.62486/net202458

  • Relationship between digital personalization in services and customer retention in the Tarapoto Multiple Bank, period 2022

    Kleydhin Hipolito Saavedra Chávez , Dina Sadi Castillo-Malca , Lady Diana Arévalo-Alva (Author)
    74
    DOI: https://doi.org/10.62486/net202474

  • Social media marketing and brand recognition in companies in the hotel sector in Tarapoto, 2023

    María De Los Angeles Espinoza-Valentín, Seidy Janice Vela-Reátegui (Author)
    91
    DOI: https://doi.org/10.62486/net202491

Review

  • Use of the cell phone in the classroom as a tool to promote self-regulated learning at the IPEM José María Paz

    María Luz López , Fernanda Ghio (Author)
    92
    DOI: https://doi.org/10.62486/net202492

  • Addressing bullying through peer support groups. An approach based on sociometrics and the ecological model

    Rocío Nicola, Fernanda Ghio (Author)
    100
    DOI: https://doi.org/10.62486/net2024100

  • Building healthy digital habits in adolescents

    Griselda de los Ángeles Sánchez , Fernanda Ghio (Author)
    79
    DOI: https://doi.org/10.62486/net202479

  • Identity and belonging in adoption integration: legal, psychological, and social análisis

    Cristian Eric Gómez (Author)
    89
    DOI: https://doi.org/10.62486/net202489

  • The evolution and classification of digital scams in the technological age

    Sabrina Ivana Bof (Author)
    95
    DOI: https://doi.org/10.62486/net202495

  • Brand equity and electronic word of mouth in digital environments

    Jennifer Krystel del Aguila-Silva , Kewin Arnold Flores-García , Pierre Vidaurre-Rojas (Author)
    66
    DOI: https://doi.org/10.62486/net202466

  • Retention and trust strategies in competitive digital environments

    Kleydhin Hipolito Saavedra Chávez , Dina Sadi Castillo-Malca, Lady Diana Arévalo-Alva (Author)
    87
    DOI: https://doi.org/10.62486/net202487

  • Social media marketing and brand recognition: multilevel evidence

    María De Los Angeles Espinoza-Valentín, Seidy Janice Vela-Reátegui (Author)
    94
    DOI: https://doi.org/10.62486/net202494