Vol. 1 (2023): Netnography

View Vol. 1 (2023): Netnography
Published: 2025-10-24

Original

  • Instagram as a channel to connect Cordoba´s entrepreneurs from the clothing sectorwith their target audience

    Pilar Gallegos , Guillermo José Pedrotti (Author)
    20
    DOI: https://doi.org/10.62486/net202320

  • We’re Not Really Strangers: the emotional resource in content marketing

    Paulina Soini , Ignacio Pagliano (Author)
    16
    DOI: https://doi.org/10.62486/net202316

  • The impact of the presence of minorities in the viralization of Diesel

    Lola Guntern (Author)
    12
    DOI: https://doi.org/10.62486/net202312

  • A mix for viralization: Content marketing strategy created by Disensa on Tik Tok

    Lorenzo Lovera , Ignacio Pagliano (Author)
    10
    DOI: https://doi.org/10.62486/net202310

  • Cybercrime: Ransomware, and government actions for analyzing criminal behavior in the province of Córdoba

    Agustín Ramiro Manrique Aguad , María Belén Gauna (Author)
    22
    DOI: https://doi.org/10.62486/net202322

  • Sexual abuse: ¿Is physical contact a requirement?

    Antonella Franco , Vanesa Descalzo (Author)
    33
    DOI: https://doi.org/10.62486/net202333

  • Use of traditional and agile methodologies in companies in the city of Buenos Aires

    Eliana Zulma Beatriz Ordenavía, Jorge Humberto Cassi (Author)
    45
    DOI: https://doi.org/10.62486/net202345

  • Grooming: a jurisprudential analysis with a gender perspective

    Milagros Alaniz Cortes, María Alejandra Quintanilla (Author)
    38
    DOI: https://doi.org/10.62486/net202338

  • Masked on Instagram: Fake Profiles and the phenomenon of Cyberbullying in adolescents

    María de las Mercedes Martínez Ferrero, Soledad Soler Rosario (Author)
    49
    DOI: https://doi.org/10.62486/net202349

  • Consumer experience and emotional responses of consumers of technological items in the city of Tarapoto, 2022

    Estefani Alexandra Chavez Flores , Caroll Eugenia Valles Navarro , Lady Diana Arévalo Alva (Author)
    40
    DOI: https://doi.org/10.62486/net202340

  • Use of social media marketing and its influence on the positioning of Mypes in the travel agency sector, Tarapoto, 2023

    Celki Mariela Hernandez Quispe , Lorena Teran Cotrina , Seidy Janice Vela Reátegui , Pierre Vidaurre Rojas (Author)
    18
    DOI: https://doi.org/10.62486/net202318

  • Use of influencers in relation to clothing brand purchasing decisions among young millennials in the city of Tarapoto, 2019

    Julio Manuel Sanchez-Alarcón , Gleiser Yoshrlin Chávez-Campos, Seidy Janice Vela-Reátegui , Pierre Vidaurre-Rojas (Author)
    23
    DOI: https://doi.org/10.62486/net202323

Review

  • Social networks and adolescence: impact on self-esteem and digital identity

    María de las Mercedes Martínez Ferrero , Soledad Soler Rosario (Author)
    26
    DOI: https://doi.org/10.62486/net202326

  • Digital influence and purchasing decisions among millennials: evidence from fashion and beauty

    Julio Manuel Sanchez-Alarcón , Gleiser Yoshrlin Chávez-Campos , Seidy Janice Vela-Reátegui , Pierre Vidaurre-Rojas (Author)
    46
    DOI: https://doi.org/10.62486/net202346

  • Influence of customer experiences in the generation of emotions and brand loyalty

    Estefani Alexandra Chavez Flores , Caroll Eugenia Valles Navarro, Lady Diana Arévalo Alva (Author)
    27
    DOI: https://doi.org/10.62486/net202327

  • Impact of social media marketing on business positioning

    Celki Mariela Hernandez Quispe, Lorena Teran Cotrina, Seidy Janice Vela Reátegui , Pierre Vidaurre Rojas (Author)
    35
    DOI: https://doi.org/10.62486/net202335