Dragotto Kedikián, Chiara, and Ignacio Pagliano. “TikTok Made Me Buy It: The Phenomenon of Viralization of Makeup Brands through Reviews on TikTok”. Netnography 2 (December 30, 2024): 72. Accessed November 15, 2025. https://net.ageditor.uy/index.php/net/article/view/72.