DRAGOTTO KEDIKIÁN, Chiara; PAGLIANO , Ignacio. TikTok made me buy it: the phenomenon of viralization of makeup brands through reviews on TikTok. Netnography, [S. l.], v. 2, p. 72, 2024. DOI: 10.62486/net202472. Disponível em: https://net.ageditor.uy/index.php/net/article/view/72. Acesso em: 15 nov. 2025.